Advertising evaluation
Measure the effectiveness and impact of your advertising campaigns before and after their launch.
Pre-testEnsure the success of your campaign before launching it, by evaluating:
The level of acceptance or rejection caused by the advertising piece
The understandability and credibility of the advertising message
The level of association between the message, the product and the brand
he level of motivation to purchase and consume the product
Post-testAnalyze the impact of your advertising campaign and decide its permanence, renewal or removal:
Like or dislike level
Level of understanding of the message
Impact of the campaign on the brand
Achieved purchase intention
